Search is Good

24 06 2007

It is possible to make real dollar donations to a favorite charity without dropping a dime, just by surfing the Web. A handful of online services will route some of their profits from Internet advertising to the tree-saving, cancer-curing, kitten-rescuing, or other group of your choice.

The most popular search-for-a-cause service is GoodSearch. Powered by Yahoo, it will send half its ad earnings–about a penny for each Internet lookup you make–to your pick of 37,000 nonprofit groups and schools. You can also add its toolbar to your browser. Nearly 100 new recipients are added each day, said co-founder Ken Ramberg, who hopes GoodSearch will become one of the top 10 search engines by next year. The service sent several hundred thousand dollars to various charities in 2006. Each nonprofit group receives a check at the end of the year once users have rung up at least $20 in its name.

Good Search

On a related note, Microsoft’s “I’m making a difference” program will send ad funds amassed through your use of its instant messaging app to one of 10 nonprofits of your choice. Each charity can receive a minimum of $100,000. To sign up, visit this Windows Live Messenger site.

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