It is little over a month after Google has acquired Feedburner that it has announced all its Pro features to be free for all users from now on. These mainly include Feedburner Stats PRO and MyBrand.
FeedBurner’s Stats PRO is just an enhancement to the regular stats that FeedBurner already provides. Most notably, it contains a stat called “reach” and also item views. As opposed to the number of subscribers that is displayed by FeedBurner, reach is a measure of how many people are “actively engaging with your content.” If you want to enable Stats PRO on your account, you have to go and turn it on in your feed’s control panel, though it is free for everyone.
MyBrand is a service that really appeals to larger sites that still want the benefits of using FeedBurner, such as stat tracking, but want everything to be hosted on their own domain. MyBrand lets you host your feed and access all of your stats from your domain to make the whole experience very transparent.
So just log in to your FeedBurner account and make the upgrade for free. Hopefully these are just the first of many improvements to come for FeedBurner now that it is backed by Google.